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Overview
No more FOMO! Whatodo provides users with all the hot events nearby customized to their interests.
The Challenges
There are several different platforms for finding social events, meetups or activities, the main challenge is to create one platform that brings everything together under one app.
1. Providing diverse suggestions of interests, hobbies and habits to produce a personalized experience.
2. A solution to the feeling of lack of creativity when searching for new and varied events.
3. Finding events nearby and thus encouraging users to get out of their comfort zone more easily.
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Users, help me out
Over 50 users answered questionnaires, in addition to 5 interviews
75%
Go to an social event or activity
at least 3 times a month
75%
Feel they aren't diverse enough in choosing social events they attend and would like to change it
90%
Will go to more social
events the closer the event is
40%
The social events they attend aren’t enough in line with their interests
Benchmark
Social events apps that are currently on the market are too complicated and lack personalization and thus do not offer options and ideas, leaving the users blank-spaced and unmotivated.
Personas
We're always looking for cool new spots to check out,
like bars with interesting lectures or art exhibits. It's pretty tough to find new and exciting things to do because it takes a lot of effort and planning.
Noa | 27
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Tal | 35
My partner and I are really into a bunch of different fandoms. We just don't have the energy to look for something special to do. But, I'm pretty sure there are tons of awesome events out there that we're missing out on!
The Product
Customized Feed & Filters
The home page is a feed of the closest & personalized social events. On the filter page, various interest tags are organized according to categories. This way, the frustration of a lack of ideas is avoided.
Event Radar: Map Your Fun
With the help of the map feature, the user can always check which social events are happening or will happen nearby
Find Events by Date
With the help of the calendar feature, the user can search for events by certain dates, or a certain time interval such as tomorrow, this week, next week, or this month
Wishlist of saved events
Users can save all the events they like in the saved menu and thus make comparisons, and finally make decisions
Event Flow
A detailed event page with a fast and intuitive ticket purchase flow
Tickets, please!
The ticket menu shows all the events that the users have attended and in which all the details relevant to the event are stored, and below, the history of all past events
Style Guide
Color palette
Icons Language
Typography
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