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As a marketing designer, I swiftly immersed myself in the cybersecurity realm, mastering our company's products in record time. By my second month, I found myself as the sole designer in my team, where I embraced the challenge with enthusiasm. Additionally, I played a pivotal role in merging brand languages following Check Point's acquisition of Perimeter 81. Despite the hurdles, I've found enjoyment in the process, designed campaigns for different platforms, in cooperation with all the relevant stake holders and consistently delivered results.
Please note that this page is under construction and more works will be presented in the interview
A B Tests campaigns
Our marketing team is actively engaged in A/B testing to optimize our messaging, and my role involves crafting various creatives to determine which resonate best with our target audience. In the recent SaaS security campaign, we targeted IT Managers. We, the creative team, developed two distinct creatives for this campaign while I was the one to design: one embracing a minimalist and straightforward approach, while the other utilized an allegorical narrative from the realm of security. As the A/B test is currently underway, I eagerly anticipate the results, eager to analyze them alongside my colleagues.
Test A
Test B
Prints & Expositions
I've had the opportunity to design captivating expo stands and event branding materials that effectively communicate key messages and attract attention in crowded environments. Leveraging my spatial awareness and expertise in graphic design, I've conceptualized and executed designs that not only adhere to brand guidelines but also incorporate innovative elements to stand out. From large-scale banners to interactive displays, each design is meticulously crafted to create immersive experiences that leave a lasting impression on attendees.
Blog Banners
Crafting custom banner designs for each blog post on cybersecurity topics has been a rewarding creative challenge. With only the title as my guide, I delved into extensive research to grasp the essence of each subject matter, ensuring that the visual representation effectively captures the core message of the blog.
Infographics
At CheckPoint, I crafted impactful infographics to distill complex survey data and information into visually compelling narratives. Through strategic graphic elements and intuitive layouts, I transformed raw data into accessible insights enhancing engagement and understanding among our audience.
Social Media
Posts in social media, most of the posts I designed in my role were made as sponsored content or as part of campaigns for the target audiences.
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